Join other change makers

Design a startup that runs like clockwork

Accelerate traction, align your team, hit the growth stage

Are you having a tough time keeping your team focused on your startup's main challenges? Are you struggling to balance customer acquisition, marketing, product development, and operations? In this course, you will learn to design your startup to hit the growth stage faster. Instead of feeling overwhelmed, you will gain confidence, use tools to align effectively your team, and adopt a smart growth mindset.

Course Outcomes

Here's what you can expect to learn in this course

  • Simplify your complex business issues using our focused growth framework.

  • Accelerate traction with a simple and systematic approach..

  • Rapidly prioritize and solve key issues so that they do not reappear.

  • Reduce time spent in meetings by up to 50%.

  • Boost your team's productivity and alignment with OKRs and Strategy tools.

  • Grow your team with effective coaching and training.

How does it work

You'll learn key concepts and tools through short video lectures and highly practical activities. You'll be able to take advantage of our experience as we will give you direct feedback on your assignments. To further support your progress, you'll have the opportunity to join our community of change makers to exchange ideas and share learnings.
Growth Leap Certificate

Course curriculum

What you will learn

    1. Welcome to B2B Growth Marketing

    2. Before starting

    3. Download the App to Learn on the Go

    1. Growth Marketing 101: Mindset and Strategy That Drive Results

    2. Quick Wins: Tactics You Can Deploy This Week

    3. Assignment: Identify Your First Growth Wins

    4. Submit Your Assignment - Mindset and Quick Wins

    1. Rapid Testing in 4 Steps: Your Secret Weapon for Fast Growth

    2. How to Build an Experiment

    3. Using the Growth Experiment Dashboard

    4. Dashboard: Step-by-Step Walkthrough

    5. Assignment: Design Your First Experiment

    1. Why Data-Driven Growth Is a Must in B2B

    2. Leading vs. Lagging: Knowing What Metrics Actually Matter

    3. North Star Metric vs. OMTM: Know the Difference, Use Them Right

    4. How to Define a North Star Metric That Aligns with Growth

    5. Assignment: Find Your North Star Metric

    1. Why Awareness & ICP Are the Foundation of B2B Growth

    2. Use AI to Research and Refine Your Ideal Customer Profile

    3. Awareness – Smart Strategies to Reach High-Intent Buyers

    4. Map the Buying Committee & Tailor Your Messaging

    5. Developing or Refining Your Value Proposition

    6. Assignment: Build Your ICP & Value Proposition

    1. Acquisition: Converting Awareness into Qualified B2B Leads

    2. Finding Decision Makers with Sales Navigator

    3. Activation: Deliver the Aha Moment That Drives Engagement

    4. Retention: Build Stickiness & Stop the Leaky Funnel

    5. Use Leading Indicators to Drive Long-Term Customer Success

    6. Monetization – Pricing, Revenue Growth & Upselling

About this course

  • $295.00
  • 47 lessons
  • 3 hours of video content

Meet your Instructor

CEO, Advisor Michel Gagnon

Michel is a tech leader, entrepreneur, and advisor. He was Global MD at plista, a WPP/GroupM adtech company. He is co-founder and CEO of Stun and Awe, and Mentor at Greentech Alliance and APX (Axel Springer & Porsche).

Over the years, he has:
- Led a 100-people tech company including a 40-people strong product and engineering team
- Launched multi-million-dollar products and developed strategies to grow margins by 40%-50%
- Launched markets like the U.S. ($21M) and Australia ($10M)
- Conducted business across the world: Australia, Canada, China, EU, LATAM, Saudi Arabia, Singapore, U.A.E., and the U.S.
- Helped 50+ startups and scaleups expand into new markets, validate product ideas, and design their operations to scale
- Former Management Consultant at PwC
- Strategy and International Business Development at Bombardier

Michel has studied and worked in Canada, China, and Germany. He speaks English, French, and Spanish fluently and knows his way around in German and Chinese.

Special features

What people are saying

Sallyann Della Casa

Founder & CEO | GLEAC

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay on track and measure whether I am hitting the company's strategic goals or not. It helped me get clarity."

Nadim Choucair

Founder | 2030 Cabinet

"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise to help you challenge your assumptions on what is the most impactful thing to work on."

Tilman Kemper

Manager Venture Development | APX

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Megesh Vaidun

Startup Founder | theflew.io

"Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. It's super useful!"

Get your team access

A fun and collaborative way to learn with your peers.
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FAQs

  • Who is this course for?

    This course was specifically designed for tech startups teams who have gained some traction, but still struggle manage a structured and more predictable business. You’re a founder, CXO or team lead of a tech startup looking to accelerate traction and hit the growth stage. You’re looking for a step-by-step system that can streamline your operations, simplify your business, and accelerate growth. You're action oriented and thrive on implementing what you learn so that you can start seeing results from day 1. You're looking for a new approach to running a business that includes having a positive impact on the environment and community.

  • For how long do I have access to the course content?

    You have lifetime access from the date of purchase.

  • When can I start?

    Anytime. This is a self-paced course. So you can join right away!

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